On that feeling I get when I find out the Gap is selling Wu-Tang Clan shirts

Seeing this today was like the first time my Dad texted me. It’s not right. I don’t know why, but it’s not right—I can feel that shit in my soul, man. Wu-Tang shouldn’t be at the Gap and my Dad should have to call me and leave a voice-mail if he wants to get a hold of me.

–Jon Moy, “Trying to Make Some Sense Out of This Whole Wu-Tang x GAP Thing

I generally hate when people whine about their favourite band/artist/what-have-you ‘sells out’. Because in all fairness, everyone has the right to appeal to the mainstream whatever their reasons may be.

But there is something to be said about that moment when a thing you liked decides to go and become a ‘brand’ and you realise it’s probably not the same as the thing you originally liked even if elements of commercialisation were there in the first place. It still feels wrong.

Even though, ironically, these t-shirts are probably aimed at my demographic. Who’s buying them? Tell me it’s not you, Dad.

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