On the decreasing ability of NGOs to play gatekeeper

There is growing recognition of the importance and potential of proximity between NGOs and their audiences, between audiences and beneficiaries, and between NGO professionals and the places and people they seek to help. Survivors and beneficiaries are being seen and heard more often in television appeals and direct mailings, and via new media platforms that potentially enable longer-term, more personal connections between supporters and beneficiaries, and between NGOs and their beneficiaries. The trend is for supporters ultimately to connect directly with recipients of aid, which is challenging the traditional role of the NGO as the gatekeeper.

“Who cares? Challenges and opportunities in communicating distant suffering: a view from the development and humanitarian sector,” POLIS, June 2012, pg 19

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